DIGGING DEEP INTO AMERICA

Friday, December 9, 2011

Live Nation Signs Extensive Sponsorship Deal With Hertz



LOS ANGELES  -- The Hertz car rental company has signed a multi-year sponsorship and marketing deal with Live Nation, dubbed "Movin' With Music."The three track agreement will make Hertz the official rental car marketing partner for Live Nation. Both companies will employ social media and mobile apps to introduce a broad range of enticements such as, sweepstakes and special offers.
On-site, Hertz will receive prominent brand exposure at 75 Live Nation-owned entertainment venues located in 25 major markets markets, including Hertz VIP Parking at some of Live Nation amphitheaters. Hertz Equipment Rental will also be Live Nation’s official equipment provider, supporting staging activities for many of Live Nation’s concert productions.
Hertz rental car booking capabilities and Hertz NeverLost navigation technology for event venue directions will be integrated across Ticketmaster's website as well.
The deal also entails Hertz becoming Live Nation's equipment provider, supporting transportation and staging activities at many Live Nation events around the country.
Moreover, Hertz plans to launch several major promotions in 2012 that will match artists with social media in events such as driving Hertz cars to concerts across the US. The first artist driven promotion will feature the electric soul pop band Fitz And The Tantrums.
"This is a natural business alliance that taps into the power of live music and our integrated marketing and eCommerce platform to power the Hertz brand, increase customer engagement and drive measurable results,” said Russell Wallach, President of Live Nation Network. "By aligning with Live Nation, Hertz will expand its appeal across a diverse spectrum of passionate music fans, both young and old. Moreover, this partnership works on a B2B level as Live Nation will now utilize Hertz products and services to conduct our business, further increasing exposure of the Hertz brand and strengthening the economic value of the alliance." -

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